1 Tub of Ultra Violet Semi-Permanent Directions Hair Colour from La Riche, Made in the UK, 100% Vegan and Cruelty Free

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Ultra by name, ultra by nature. An intense purple colour with blue undertones made for the bold and the brave.

IngredientsAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, HC Blue No.15, Basic Red 51, Basic Violet 2.

100% vegan friendly and cruelty-free

All Directions colours are inter-mixable to create a new shade