1 Tub of Neon Red Semi-Permanent Directions Hair Colour from La Riche, Made in the UK, 100% Vegan and Cruelty Free

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We’ve turned up red to max intensity to achieve a neon red, orange-toned finish that will leave hair glowing brighter than you ever imagined.

Ingredients
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Yellow 40, Basic Violet 16, Basic Red 51, Basic Orange 31.

100% vegan friendly and cruelty-free

All Directions colours are inter-mixable to create a new shade